Marketing Your Business Should Be Your Hobby!
The definition of a hobby is ‘an activity done regularly in one’s leisure time for pleasure’.
Now, whilst I’m all too aware of the current ‘always-on’ working climate that has many people stressed out of their mind, what I suggest is that your business (chiefly, the marketing of your business) should become your hobby.
For most small business owners the very idea of ‘leisure time’ is a fantasy that is rarely ever realised. As an owner of a small business, the father of a large family and a passionate hobbyist, I can attest to the difficulty of being able to ‘switch off’. There’s not a moment of my day that is not taken up with either looking after my business, running after one of my six children or feverishly putting the touches on a new project. Unfortunately, the demands of the 21st century means that us small business owners can no longer simply portion of a certain part of our time for our work.
Regardless of the business that you run, it’s crucial for you to have an internet presence and to also manage that presence. The upside of this is that your brand/business/service will be given a much bigger platform than you initially had, however the downside is that you’ll now be contactable for 24 hours of the day, 365 days a year. It doesn’t matter what your opening hours say on your shop door (or website), modern consumers expect you to answer queries and respond to enquiries throughout the day.
If you’ve not yet taken the step to put your business online, you may find yourself hesitating and wondering whether this will be worth the hassle. But if you’re a small business, with one to five employees, you may find that as the owner this responsibility falls on you, but you shouldn’t see this new role as a burden. Taking your business online in the form of a new website or social media feed is an exciting step that can bring you closer to your customers and also give you a new perspective on running your business in the modern day.
At this point I should suggest that if your company turns a good profit then you may want to consider outsourcing this work to another company. There are hundreds of digital agencies which you can hire to manage your online presence, their price vary so it’s best to shop around. Don’t settle for the first company that you find and bear in mind that a marketing agency in Liverpool might well offer better value than one in London. Don’t worry if a particular agency is a long way from your base of operations, as you’ll find that most of these companies will prefer deal with you over the phone than in person.
Unfortunately, I’m currently not in the position to pay for my own marketing team, so the responsibility of looking after my businesses’ online presence has fallen squarely on my shoulders. However, putting the time for the set-up aside, the management of my own internet presence doesn’t take me very long and has now become just another hobby that I enjoy fussing and fiddling over!